Entertaining content is the No. 1 thing people share
Want to write tweets that get retweeted?
Make them interesting or funny or both. Those are two of the top three reasons people share content, according to Chadwick Martin Bailey:
- Because I find it interesting/entertaining: 72%
- To get a laugh: 58%
- Because I think it will be helpful to recipients: 58%
Tweet like WADOT.
The Washington State Department of Transportation feed brings a sense of humor to public service announcements and other official communications. Sample tweets.
- “@blowdart Doh! We’ll do better next time. We feel the same way about ‘daylight-saving time’ – hyphenated, no S.”
- “PSA O’day: It’s not the luck of the Irish that’ll get you home safely; it’s a cabby or DD. Don’t drink and drive. #stpattysday“
- “Thunder, lightning, hail & rain, oh my. http://twitpic.com/49trz5 Be sure to leave extra space btwn you and the cars in front.”
- “Expecting busy weekend for @wsferries. Pack patience if ferry trip planned for this wknd. Ferry alerts: http://bit.ly/9EfdcV“
- “Slightly giddy watching tug pull the 1st pontoon, then reminded there are 76 more to go: http://bit.ly/S7COZL #followthetug“
- “There’s a breakdown worth gawking at… a couple of gorgeous classics on SB I-405 exit to SE 8th. http://yfrog.com/ocxk8ktj”
How can you write interesting, entertaining, funny tweets that get your important information read?