Get 34 facts & figures about your clarity
Plug in a chunk of copy, and STORYtoolz will run it through seven readability indexes. STORYtoolz also delivers a wealth of other readability information — 34 pieces of data in all, from your longest sentence length to the number of “to be” verbs.
From words per sentence to characters per word, you’ll find the most important data about your copy in this section of STORYtoolz.
Here, you’ll want to look at:
- Number of words. Longer stories lose readers faster, so the lower this number, the better.
- Characters per word. Word length is one of the top 2 predictors of readability. Hit an average of 5.0 or less on this measure.
- Syllables per word. Words of three or more syllables add to reading difficulty, according to the folks who created the Fog and SMOG indexes. Aim for an average of 2.0 or less.
- Words per sentence. Sentence length is one of the top 2 predictors of readability. Aim for an average of 14 or less, counsel the folks at the American Press Institute.
- Number of short sentences; number of long sentences. Vary your sentence length to build drama, create rhythm and make your points powerfully. Check these measures to make sure you’re not lulling your readers to sleep with monotonous sentence length.
- Sentences per paragraph. Readers skip long paragraphs. Keep this measure to under three for print, under two for web copy.
- Number of questions. Questions may suggest reader involvement, right? Just make sure you’re not over-relying on question leads.
- Number of passive sentences. Passive voice is long, bureaucratic and weak. Aim for zero.
- Longest sentences. Readers get lost in long sentences. Keep it under 20.
- Shortest sentence. There’s no such thing as a sentence that’s too short. Agreed?
How can you use STORYtoolz to weigh, measure and improve your copy?