Location, location, location matters on Twitter
Turns out there’s a place for everything on Twitter, too.
Followers are more likely to click on links placed one-quarter of the way into your tweet than at the beginning or end, according to new research by Dan Zarrella.
For his study, he used bit.ly API to analyze 200,000 random Tweets containing bit.ly links. Then he correlated the relationship of the link’s position in the tweet with its click-through rate.
Those located 25 percent of the way in got the most click-throughs.
Want to increase click-throughs? It may be a matter of nudging your link a little to the left.
Think Like a Friend, Fan or Follower
Craft story angles that humans will read
“There’s a lot of ME in social MEdia,” says Brian Solis, principal analyst at Altimeter Group. “And there’s a great big I in TwItter.”
Sadly, talking about yourself and your stuff works about as well on social channels as it does at a cocktail party. Watch your social media reach and influence grow when you deliver relevant, valuable, useful content to your readers.
Watch your social media reach and influence grow when you deliver relevant, valuable, useful content to your readers.
At Get Clicked, Read, Shared & Liked — our in-house Social media-writing workshop — you’ll learn how to:
- Find the right story — and craft the best story angle — for blog posts, content marketing pieces and social media status updates.
- Position your company as the expert in the field and draw readers in with news they can use to live their lives better.
- Get more likes and shares with stories that better serve your audience.
- Make sure your status updates are welcome guests, not intrusive pests, by passing the 70-20-10 test.
- Tap the power of the most-retweeted word in the English language. And avoid the one topic nobody wants to read about.
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