A little to the left
Location, location, location matters on Twitter
Turns out there’s a place for everything on Twitter, too.
HANG A LEFT Want to get more click-throughs? Nudge your link a little to the left — about 25% of the way through your tweet.
Followers are more likely to click on links placed one-quarter of the way into your tweet than at the beginning or end, according to new research by Dan Zarrella.
For his study, he used bit.ly API to analyze 200,000 random Tweets containing bit.ly links. Then he correlated the relationship of the link’s position in the tweet with its click-through rate.
Those located 25 percent of the way in got the most click-throughs.
Want to increase click-throughs? It may be a matter of nudging your link a little to the left.
Get Clicked, Read, Shared & Liked in Portland
How do you triple readership for your blog post? Get people to read 520% more of your story? Increase shares, likes and followers?
The research is out there — some good, some bad, some simply ridiculous. We’ve sifted through the best of the best to come up with dozens of proven-in-the-lab best practices for writing social media pieces that travel the globe instead of just staying home on the couch.
Are you a social-media writer who would like to:
At Get Clicked, Read, Liked and Shared — a two-day social media-writing Master Class on July 27-28 in Portland — you’ll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing.- Learn how to identify which story angles readers want to read?
- Get fill-in-the-blanks templates for building popular content marketing pieces?
- Master the art of online storytelling to take advantage of the most powerful form of human communication?
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- Get your message across even to nonreaders?
- Master these new skills with time for practice and feedback?
Learn more about the Master Class.
Browse all upcoming Master Classes.Would you like to hold an in-house Get Clicked, Read, Shared & Liked workshop? Contact Ann directly.
