Location, location, location matters on Twitter
Turns out there’s a place for everything on Twitter, too.
Followers are more likely to click on links placed one-quarter of the way into your tweet than at the beginning or end, according to new research by Dan Zarrella.
For his study, he used bit.ly API to analyze 200,000 random Tweets containing bit.ly links. Then he correlated the relationship of the link’s position in the tweet with its click-through rate.
Those located 25 percent of the way in got the most click-throughs.
Want to increase click-throughs? It may be a matter of nudging your link a little to the left.
Think Like a Friend, Fan or Follower
“There’s a lot of ME in social MEdia,” says author Brian Solis. “And there’s a great big I in TwItter.”
Your team members will leave with tips and techniques for positioning your company as the expert in the field and drawing readers in with news they can use to live their lives better.
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