Location, location, location matters on Twitter
Turns out there’s a place for everything on Twitter, too.
Followers are more likely to click on links placed one-quarter of the way into your tweet than at the beginning or end, according to new research by Dan Zarrella.
For his study, he used bit.ly API to analyze 200,000 random Tweets containing bit.ly links. Then he correlated the relationship of the link’s position in the tweet with its click-through rate.
Those located 25 percent of the way in got the most click-throughs.
Want to increase click-throughs? It may be a matter of nudging your link a little to the left.
How can you write content readers want to read?
There’s a lot of ME in social MEdia. And there’s a great big I in TwItter. No wonder social media thought leader Brian Solis calls content marketing the egosystem.
There, they’ll learn to your company as the expert in the field. Find out how to make sure their posts are welcome guests and not intrusive pests. And discover the power of the most-retweeted word in the English language.
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