‘Pet waste removal service’ scoops up worst buzzword
“Solution,” according to the Gable Group’s late, great Jargonator, is one of the most overused buzzwords of the day:
“Companies used to sell products, now they sell solutions. Dog food bowls are pet-feeding solutions, chairs are sitting solutions, cars are transportation solutions.”
Now you can add to that list Shadoobies, the dog poop solution.
Is there a solution to the “solution” problem? What word would you use instead? One approach: Focus on benefits instead of features. How about “Never scoop dog poop again”?