Beats other social media channels for customer acquisition
That’s according to the latest findings from HubSpot’s 2011 State of Inbound Marketing report. The study surveyed more than 600 professionals about their company’s marketing strategy.
While both B2B and business-to-consumer (B2C) companies acquire customers through all of these channels, Facebook is more effective for B2C companies, LinkedIn for B2B companies.
Some industries are more effective than others using LinkedIn. Companies in these industries found LinkedIn highly effective:
- Communications and media
- Banking, insurance, financial services
- Professional services and consulting
LinkedIn, blogs bring in customers.
But take the industry and segment out of the equation, and LinkedIn still scores better than Facebook or Twitter at customer acquisition.
How are you using this powerful social networking site to interact with other professionals?