Publish your posts in the morning
When’s the best time to post to your blog? Before 10 a.m. Eastern time, says viral marketing scientist Dan Zarrella.Zarrella surveyed more than 1,400 blog readers and studied more than 170,000 blog posts and learned that people are more likely to view, link and comment on posts in the morning. Visiting blogs becomes decreasingly popular during the rest of the day.
But publishing several times a day “led to a huge increase in the blog’s success,” Zarrella found in an analysis of the 1,000 most popular blogs on the web.
Specifically, frequent blogging at different times of day:
- Boosts incoming links
- Improves your Google ranking
- Attracts visitors
- Generates leads
- Increases customer acquisition
Most business blogs post weekly, according to HubSpot’s “State of Inbound Marketing” report (PDF).