Try a triad of rhyming words
My husband used to leave the room when I turned on “Queer Eye for the Straight Guy.” Then he’d stand behind his chair in the living room while I watched. Finally he sat down.
When I saw him spray, delay and walk away, I knew he was hooked.
“Spray, delay and walk away” is a mnemonic Kyan Douglas used to teach men to use aftershave. Instead of dousing yourself in Dolce & Gabbana Pour Homme, he suggested, spritz a little in the air, wait a moment, then step through whatever’s left.
But there’s a shorter, sweeter, more engaging way to express that idea:
“Spray, delay and walk away.”
Double your rhetorical power
That’s the approach Lyris used in this slogan for a webinar on social media and email marketing:
“Simplify, unify, ROI.”
Chevrolet used this rhyming triad:
“Eye it, try it, buy it.”
And Wired used a trio of rhyming words to name its department on what’s in and out in technology:
How can you use a trio of rhyming words to make your message short, sweet and neat?