Pit dueling ideas in columns and rows
Are you writing a face-off between your technology against the alternatives? Juxtaposing competing information and ideas? Comparing and contrasting products or services? If so, a table is probably the best format for your article.
I’ve been enjoying webifying magazine articles for EADS Key Touch magazine’s website this year. I often find myself organizing the original information into a table.
Tip: If you find yourself repeating words and phrases, it may be a clue that you need a table. In one story for EADS, for instance, each section had a list of items “for digital” and “against analogue.” If you could make those repeated items column headers, you’ve probably got yourself a table