PR pros: Learn to write releases that help Google find your site
KANSAS CITY, MO. — April 2, 2010. PR professionals have been married to the traditional news release format since Ivy Lee created the press release more than 100 years ago.
With 2,500 releases crossing the wires each day — that’s one every 12 seconds — the impact of traditional news release ain’t what it used to be. In fact, more than half of all traditional press releases distributed never get written about, according to PRNewswire’s own research.
Plus, Web distribution makes it possible to use releases to boost search engine rankings and reach customers and clients directly, as well as for media relations.
A new webinar aims to help PR pros, business communicators and other writers write 2.0 news releases — releases that help Google find their sites, reach readers online and more.
Why: To help communicators write releases that get posted on portals, help Google find your site, reach readers online and more
When: 3 p.m. Eastern time (2 p.m. Central, 1 p.m. Mountain, 12 p.m. Pacific) on May 13, 2009
In this program, Wylie will share tips on how to:
- Take advantage of online distribution to get your release posted on portals, help Google find your site, and reach customers, clients and other stakeholders online
- Write better headlines, decks and leads for your releases
- Why getting the “gobbledygook” out is even more important online than in print
- Choose the right length for your release
- Craft links that help Google find your website
- Optimize your releases for search engines and human readers
Quotes from workshop attendees:
“I came away with many new tips that immediately attained results — the first press release I wrote using your techniques landed a feature story in the Detroit News.” — Sharon Waldrop, director, Fibromyalgia Association of Michigan
“I truly believe that one tip I learned from Ann has enhanced the interest of the media at least threefold, as we received better media coverage than expected at several events.” — Carl Walton, U.S. Postal Service
“I’ve used one technique to promote my next radio interview. A publicist called me after getting an email and commented it was a great promotion.” — Elisa Southard, APR
“Writing good press releases is an art, not a science. Having said that, there is a checklist and there are objective criteria you can apply to see if you’re on track. Anyone who’s been writing release after release and needs some inspiration will benefit from Ann’s simple, well-reasoned suggestions. I’ve been writing press releases for 15 years and I got great new ideas that I was instantly able to incorporate into the next release I was writing.” — Peter Vertes, publicity manager, Cleveland Botanical Garden
Quote from the trainer:
“Never mind the enormous changes in media technology, vast increases in information overload and almost complete transformation in readership habits. Virtually all of the releases I see rely on the same writing techniques PR pros have been using since Ivy Lee invented the press release in 1906.” — Ann Wylie, president of Wylie Communications Inc.
Quote from the sponsor:
“Ann’s insights are especially valuable because she has worked on all sides of the communication ‘desk’ — as a corporate communicator, in a PR agency, as a magazine editor and as a consultant. Her workshops are always extremely well received by our members and other writers.” — Judy Voss, PRSA’s director of professional development