April 28, 2017

Paragraph length

Make copy look easier to read

Paragraph length

Readers take measure of — and make decisions about — your copy based on how it looks. One of the most important visual cues is paragraph length.

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”

Paragraph length: How long is too long?

More on paragraphs: Tricks & tools


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