Avoid PR 101 releases
Are you getting the word out?
Too many PR pros are still writing the same release they learned in PR 101. But the tools we picked up when we were 19 aren’t going to help us compete in the sophisticated 21st-century media landscape.
Why avoid PR 101 releases?
- World’s first release: Ivy Lee invented the PR staple more than 100 years ago
- Snowed under: Journalists — more overworked, still underpaid
- The 1-minute news release: Can you get your story across in 200 words?
- Don’t make readers dig through dense type: Use bullets in news releases
Make it a benefits release
- Put the reader first: Fill in the blanks to a great benefits lead
- Rethink the release: Focus on the reader, not on PR 101 approaches
- Shake it up: Osborn Barr reimagines a press release
- Steal secrets from a Silver Anvil winner: Clorox nails creative release
- Think like a reporter: Make your release relevant to the reader