Feature leads for releases
Surprise and delight readers
I know, I know.
A beat reporter for your local paper came to your PRSA chapter meeting and told you not to write a feature lead. And I understand why. She’s seen so many crappy PR feature leads comparing some company’s new strip center to a phoenix rising from the ashes that she has to protect herself from more.
But contrary to popular opinion, reporters don’t hate feature leads. They hate crappy feature leads. Instead of a fill-in-the-blanks PR 101 lead, why not make your release stand out from the crowd with these creative lead approaches?
- Start with a story: Anecdote makes a great lead
- Tell me a story: ‘The most powerful form of human communication’
Concrete detail leads
- Details make the difference: Silver Anvil winners get particular with their leads
- Squeeze juicy details: Compress fascinating facts into a creative passage
- Move juicy details into the lead: Start with the most compelling facts
- Description works for PR, too: Silver Anvil winners write descriptive leads
Human interest leads
- Profile your clients: ContourMed goes beyond product announcements
- Newsweek picks up human-interest release: ‘I am just amazed!’
Startling statistics leads
- Colorful numbers: Startling statistics make compelling leads
- Startling statistics can make a good start: Compelling numbers can reach readers