PR writing tips
Get the word out
Depending on which study you look at, 55% to 97% of all releases sent to media outlets are never used, according to Dennis L. Wilcox and Lawrence W. Nolte’s Public Relations Writing & Media Techniques. Here’s how to put your media relations pieces among the 3% to 45% that work. Go beyond PR 101 with sophisticated media relations pieces.
Why PR writing?
Tips on release writing
- Avoid PR 101 releases: Are you getting the word out?
- Anatomy of a release: From headline to boilerplate
Tips on pitch writing
- Pitches: Just 4 in 10 PR pitches are good. Are yours?
More on PR writing
- Quotes on PR writing: What writers & others say