March 28, 2017

Decks

Summarize the big idea after the headline

Headlines and display copy writing tips

Decks — aka, summary blurbs — are the secondary level of headline, the one-sentence summary under the main head. (The deck on this page is, “Summarize the big idea after the headline.”)

Decks may be the best-read element on a page, at least online. So don’t drop the deck.

Decks


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