June 24, 2017

Display copy

Lift Your Ideas Off the Page

Headlines and display copy writing tips

Display copy get more readership than text. Use it to reach readers with your most important messages.

Types of display copy

  • Headlines: Make the most of the first thing readers read
  • Decks: Summarize your big idea after the headline
  • Subheads: Make your thinking visual
  • List-writing tips: Show the parts, show the whole, lead with the verb
  • Captions: Don’t just describe the photo
  • Callouts: Draw readers in with provocative details

More on display copy


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