Lift Your Ideas Off the Page
Display copy get more readership than text. Use it to reach readers with your most important messages.
- Headlines: Make the most of the first thing readers read
- Decks: Summarize your big idea after the headline
- Subheads: Make your thinking visual
- List-writing tips: Show the parts, show the whole, lead with the verb
- Captions: Don’t just describe the photo
- Callouts: Draw readers in with provocative details