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- Write for the world How to reach readers in the face of global illiteracy
- World of words Only 7 countries studied achieve basic literacy rates
- Numbers count Numerals in headlines quantify value, draw readers
- Put the reader first Fill in the blanks to a great benefits lead
- Think like the audience How do top organizations communicate?
- “If I only had two dollars left I would spend one dollar on PR.”
— Bill Gates, founder of Microsoft.
about 1 hour ago
- RT @IABC: In addition to exciting things happening at #IABC, we are also extremely excited for our new Webinar with @annwylie
9 hours ago
- RT @IABC: If you need to catch your readers with compelling copy, @annwylie's Webinar is a must attend. http://t.co/OzbqukZYKQ
9 hours ago
- Can your readers read? Some 14% of adults globally read at below-basic levels. — 2013 PIAAC: http://t.co/Sty3rHWYwR
19 hours ago
- “If I only had two dollars left I would spend one dollar on PR.” — Bill Gates, founder of Microsoft.
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