April 28, 2017

Quotes on social media

What writers and others say

“Generation C: Describes the growing group of consumers that is obsessed with generating their own ‘content’ — expressing creative urges by snapping photos with camera phones, producing movies on home computers for general distribution or running personal blogs. Of course, just because the masses ‘can’ still doesn’t make it ‘art.'”

“IMglish or imglish: The secret and evolving language of Instant Messaging. The collection of abbreviations, acronyms and shorthand that allows IMers to say whole sentences in three to five letters — and keep parents and employers in the dark.”

“mouse potato: A person who spends hour upon hour staring into his/her computer screen. Increasingly couch potatoes are giving way to mouse potatoes. The TV Generation is losing to the Digital Generation. We’re not sure this is really an improvement.”

“Make everything a conversation instead of a one-way megaphone, and go out of your way to be interesting and valuable.”
— Kelsey Childress, writer and SEO specialist, Awen Creative

“We’re still in the process of picking ourselves up off the floor after witnessing firsthand that a 16-year-old YouTuber can deliver us three times the traffic in a couple of days that some excellent traditional media coverage has over five months.”
— Michael Fox, founder of Shoes of Prey

“Unless you’re Paris Hilton, no video is guaranteed to go viral. A guide for creating a successful viral campaign is as effective as a tutorial on how to win the lottery.”
— Christian Haas, executive creative director, Goodby, Silverstein & Partners

Quotes on social media

“Social media’s like a bakery. You can lose credibility, goodwill and fans by serving up stale and boring content.”
— Mike Houdeshell, web writer and social media specialist for a Fortune 500 company

“If you’re running a brand page about athletic shoes, are they really here to find out about your corporate 5K race?”
— Mike Houdeshell, web writer and social media specialist for a Fortune 500 company

“It took us a few years of staring at road kill on the information superhighway to realize that not every fact is ‘information.’ Even relevant and timely content falls with a thud if it’s, well, dull.”
— Mike Houdeshell, web writer and social media specialist for a Fortune 500 company

“intexticated adj. Preoccupied by reading or sending text messages, particularly while driving a car.”
— WordSpy.com

“Mullet strategy n. A website design where a site’s main or most visible pages are professionally written, edited, and laid out, while the rest of the site relies on content supplied by volunteers and site visitors.”
— WordSpy.com

“Social notworking pp. Surfing a social networking site instead of working. Also: social not-working — social notworker n.”
— WordSpy.com
  • Get Clicked, Read, Shared & Liked in Portland

    Online, constant problem solving (to click or not to click?) and divided attention (you’ve got mail!) lead to cognitive overload. (One researcher even found that reading on the screen temporarily lowers your IQ more than smoking weed!)

    “Try reading a book while doing a crossword puzzle,” writes Nicholas G. Carr, Pulitzer Prize-winning author of The Shallows: What the Internet Is Doing to Our Brains. “That’s the intellectual environment of the Internet.”

    So, in this environment, how do we reach readers online?

    Portland Online Writing workshopAt Get Clicked, Read, Liked and Shared — a two-day online-writing Master Class on July 27-28 in Portland and on Dec. 11-12 in Miami — you'll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing.

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    • Cut Through the Clutter Online: Overcome the obstacles of reading on the screen.
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    • Get an online writing workout with Wylie: Take your blog post, webpage or status update from 'meh' to masterpiece when you practice your new skills on your own work.

    Learn more about the Master Class.

    Register for Online Writing Workshop in Portland.

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