March 28, 2017

Quotes on storytelling

What writers & others say

“It is in our nature to need stories. … Any story we tell of our species, any science of human nature, that leaves out much of what and how we feel is false. Nature shaped us to be ultra-social, and hence to be sharply attentive to character and plot. We are adapted to physiologically interact with stories. They are a key way in which our unruly culture configures our nature.”
— Jag Bhalla, entrepreneur, inventor and writer

“The flood is the news, but Noah is the story.”
— Julie Hamp, chief communications officer, Toyota Motor North America

“A story doesn’t have to be simple, it doesn’t have to be one-dimensional but, especially if it’s multidimensional, you need to find the clearest, most engaging way of telling it.”
— Salman Rushdie, Nobel Prize-winning novelist

“Tell a story. People really do want to see how the sausage gets made.”
— Studio Neat
  • Master the Art of the Storyteller

    Storytelling is “the most powerful form of human communication,” according to Peg Neuhauser, author of Corporate Legends and Lore.

    Indeed, stories can help you get attention, boost credibility, make your messages more memorable — even communicate better.

    At New York creative writing workshopMaster the Art of the Storyteller — a two-day creative writing master class on Sept. 25-26 in New York — you’ll learn to engage readers’ hearts and minds through storytelling. Specifically, you’ll learn how to:

    • Find the aha! moment that’s the gateway to every anecdote.
    • Elicit juicy stories with the key question to ask during an interview.
    • Organize your material into a powerful story in just three steps with our simple storytelling template.
    • Start an anecdote with a bang — instead of a whimper.
    • Find anecdotes in the making with “WBHA”.

    Learn more about the Master Class.

    Register for Master the Art of Storytelling Workshop in New York.


    Browse all upcoming Master Classes.

    Would you like to hold an in-house Make Your Copy More Creative workshop? Contact Ann directly.


%d bloggers like this: