March 1, 2017

Clarify complex concepts

Metaphor helps readers understand

Clarify complex concepts with metaphor

When my grandfather first saw a car, he didn’t think “automobile.” He thought, “That’s a carriage that moves without a horse — it’s a horseless carriage.” He added to his knowledge by comparing the new concept to something he already understood.

That’s what your audience members will do, too, if you help them grasp unfamiliar ideas through metaphor.

Why clarify complex concepts with metaphor?

How to clarify complex concepts with metaphor

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