October 23, 2014


Did you reach your goals?

Measure communication effectiveness
You know where you are. You know where you’re going. You have a plan for getting there. You even know what resources you’ll need to make the journey.

You’ve reached the last step of the five-step process. Now you need to know when you’ve reached your destination.

And measuring communication effectiveness is the fifth and final step in the five-step planning process: to measure how successful your communication vehicle has been in achieving its goals.

Measure communication effectiveness