Write for Readability
Craft messages that get read, understood & remembered
More than 60 years of research shows that making your copy easier to read improves:
- Readership: More people read the piece.
- Perseverance: People read more of it.
- Comprehension: They understand it better.
- Speed: They read faster.
- Retention: They remember it longer.
In this session, you will learn:
- The top 2 ways to increase readability
- 4 components of more readable messages
- 7 steps for making your copy easier to read
- 6 tips for increasing comprehension
- 9 tools for measuring, managing and reporting reading ease
- 3 bonus tips for boosting readability
