Voice Lessons
How to write in your organization’s brand voice
Your brand guidelines tell you what to write. Let Ann show you how to realize the brand voice in every piece you write. For this highly customized session, Ann will study your brand guidelines and develop writing techniques for implementing that voice. Let Ann do for you what she’s done for FedEx, The Principal and Progressive Insurance: Bring your brand voice to life. In this workshop, you’ll learn to write copy that helps your organization:
- Claim its leadership position
- Reinforce the power of your brand
- Produce messages that sound like they’re coming from the same organization
