Think Like a Reader

Move audience members to act

“A quick and easy way to improve your writing immediately. I was able to walk away with a simple shift in thinking that automatically changed the way I approach a piece.”

— Kyle Christopherson, Minnesota Supreme Court
Find out what others say about Think Like a Reader

The secret to writing to persuade is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests.)

In this session, you’ll learn a four-step process for making your message — and your organization — more relevant, valuable and rewarding to your audience. Specifically, you’ll learn:

• The formula people use to determine which messages to pay attention to
• Two rewards you can use to boost audience interest in your message
• The No. 1 question to answer on your reader’s behalf
• A two-minute perspective shift that focuses your message on the value to the audience
• A simple translation process that pushes audience benefits to the top of your message
• A three-letter word to use to make your message more relevant to your audience