Start Making Sense

Get the gobbledygook, jargon & gibberish out of your copy

“A lot of helpful tips including resources to use when explaining technical terms to a nontechnical audience. I gained knowledge that I will carry with me throughout my career.”

— Leslie Beck, communications and marketing associate, Harbor Hospital
Find out what others say about “Start Making Sense”

“Bad terminology is the enemy of good thinking,” writes Warren Buffett, CEO of Berkshire Hathaway.

Indeed, jargon makes your copy longer, irritates your reader, makes your website harder to find and demonstrates your lack of knowledge about the topic. It may even suggest that your company is in trouble.

To avoid these problems, communicators must translate the language of their organizations into the language of their readers. In this session, you’ll learn:

• How to determine when to use jargon to streamline communication — and when to avoid it at all costs
• A test to help you decide which terms to use when pitching to industry publications
• An approach that will make it easier to get accessible language through the approval process
• Three ways to define terms — and the one way to make unfamiliar language most accessible to your readers
• Techniques to steal from Warren Buffett to make complex technical information easier to understand
• The worst buzzwords to avoid