Go Beyond the Inverted Pyramid

Master the feature-style story structure

“You’ll learn more than you bargained for.”

— Andy North, Dell
Find out what others say about Beyond the Inverted Pyramid

Our old friend the inverted pyramid hasn’t fared well in recent research.

According to new studies by such think tanks as The Readership Institute and The Poynter Institute, inverted pyramids: 1) Reduce readership and understanding; 2) Fail to make readers care about the information; and 3) Don’t draw readers across the jump.

In short, researchers say, inverted pyramids “do not work well with readers.”

In this session, you’ll learn a structure that can increase reader satisfaction, boost the amount of time readers spend with your message and help readers understand information more easily. Specifically, you’ll learn:

• How to organize your message to grab readers’ attention, keep it for the long haul and leave a lasting impression
• Three elements of a great lead — and five leads to avoid
• How to stop bewildering your readers by leaving out an essential paragraph. (Many communicators forget it)
• Five ways to avoid the “muddle in the middle”
• A three-step test for ending with a bang