Think Like a Reporter

Make your copy more relevant to your reporters, bloggers & readers

“I walked away with a simple shift in thinking that automatically changed the way I approach a piece.”

— Kyle Christopherson, Minnesota Supreme Court
Find out what others say about Think Like a Reporter

Two-thirds of editors surveyed by Thomas Rankin Associates said that fewer than half the releases they receive are relevant to their publication. No wonder most news releases wind up in the trash!

In this session, you’ll learn how to make your pitch or release more relevant to the media — and to the media’s audience members. Specifically, you’ll learn how to:

• Make your story idea more important, valuable and rewarding to the media’s audiences by using a simple, four-step process
• Apply the formula readers use to determine what to read — and what to throw away
• Tap two rewards of reading to boost interest in your story
• Go beyond “new and improved”: Find out what editors are really looking for in your pitch or release
• Answer the reader’s No. 1 question
• Make a two-minute perspective shift that will increase the chance that the editor will run your story
• Push tantalizing reader benefits to the top of your message with a simple translation process
• Use a three-letter word that can focus your copy on the relevance to the reporter’s reader
• Nudge your material closer to the media’s interest by answering the audience’s question: “WIITM?”