NOT Your Father’s News Release
Best practices in PR writing
“Valuable ideas and insights into current press release writing styles and new methods of delivering pitches and news releases.”
— Vikki Ford, staff writer, Truckee Meadows Community College
Find out what others say about Ann’s PR writing workshops
These days, releases can do more than just get your story reported in news outlets. Online releases can get posted on news portals and other websites; be seen directly by customers, clients, and other stakeholders; even boost your search engine rankings. Here’s how to write a news release that takes advantage of online distribution to accomplish all of those goals and more.
In this session, you’ll learn:
- How to optimize your releases for search engines as well as for readers
- Why jargon, buzzwords and other gobbledygook hurts communication worse online than in print
- How to craft links that help Google find your website and that work for most news portals
- How long your online release should be
- Where to put links — and what to link to — to make the most of your SEO opportunities
- How to write better headlines, decks and leads for your online release
