Play With Your Words
Spice up your headlines, leads and sound bites with wordplay
“Ann’s formula is genius. And I now recognize that the very best writing takes a process and mental exercise rather than sheer inspiration.”
— Sarah Hibner, The Berry Company
Wordplay can help you captivate your readers, get the media to steal your sound bites and make your messages more memorable.
The good news is that wordplay doesn’t take talent. It doesn’t take creativity. Instead, it takes techniques, tricks and time.
In this program, you’ll learn techniques you can use to come up with the best headlines, leads and sound bites you’ve ever written. Specifically, you’ll learn how to:
- Go beyond twist of phrase to diversify your wordplay. Soon, you’ll be flipping phrases; compressing details; subbing soundalikes; listing, rhyming and twisting — even coining new words. The more techniques you master, the more sophisticated and satisfying your copy will be.
- Work your word tools. There are so many great online resources for wordplay, busy writers need hardly trouble their pretty heads to write dazzlers. In this session, you’ll get links to some of the best sources — as well as ideas for how to use them.
- Get inspired by some of the world’s most creative headlines.
- Lead better brainstorming sessions. You’ll learn a simple step to add to the process that will help your group dream up more bright ideas.
- Stop writing groaners. Are you still cranking out clichés and -ing headlines? Learn techniques that let you come up with surprising lines — and leave the boring approaches to the hacks.