Open the Creativity Toolbox
Tackle tired topics with fresh story approaches
“I never thought I’d be so excited about writing more insurance industry communications.”
— Tina Condon, Marketing Communications, Progressive
Find out what others say about Opening the Creativity Toolbox
*Note: This workshop is two modules, or a half-day long.
When you cover the same old subjects over and over again, sometimes it seems as if only the names, dates and numbers change. No matter how talented and hard working you are, you have to ask: “If I’m getting bored, could my reader be, too?”
In this session, you’ll learn how to break creative blocks, harness your muse and come up with out-of-the-box approaches for the same old story. Specifically, you’ll learn how to:
- Avoid writer’s block, procrastination and creative ruts by mastering a five-step creative process
- Use the Creativity Matrix to reverse, transpose and otherwise play with information to generate new ideas
- Rethink the who, what, when, where and why to totally transform your copy
- Develop a trendy take on a tedious topic
- Find free tools that create attractive charts for you
- Develop fresh approaches for opinion pieces
- Get the right people in your brainstorming meetings to generate out-of-the-box ideas
- Use soap operas, makeovers and game shows in your publication to hook readers who are tired of the same old “10 tips” format
