Make Your Copy More Creative

Paint pictures in your readers’ minds

“Ann’s process has changed the way I approach writing — I work through a method to a great idea rather than waiting for a magic light bulb of inspiration to turn on.”

— Sarah Hibner, The Berry Company
Find out what others say about Make Your Copy More Creative

It’s not fluff. Creative material communicates more clearly, builds reader loyalty, creates a “buzz” for your topic — even enhances credibility.

In this session, you’ll learn how to bring your messages to life with storytelling, wordplay and metaphor. Specifically, you’ll learn:

• Where to find online tools that virtually twist phrases for you
• The question that will help your subject matter experts recall a story
• A simple structure to use for crafting an effective anecdote
• How to get a fresh spin on clichés
• A four-step process for coming up with a creative metaphor
• A fill-in-the-blanks template you can use to write your next metaphor