Create Snappy Sound Bites

Write moving quotes and memorable quips

“Since the seminar we’ve seen better results from our work. Reporters have been responding quicker to our press releases and pitches and we’ve had increased coverage of our event.”

— Karen Halesky, Public Relations Associate, ING Direct
Find out what others say about Creating Snappy Sound Bites

A good sound bite can help you support your points, give your story a human voice, change the pace of the piece and add creativity and color to your copy.

Unfortunately, too many quotations in business communications sound as if they were manufactured by a computer, not spoken by a human being.

In this program, you’ll learn how to transform LAQs into killerbites. Specifically, you’ll learn how to:

• Craft colorful, quotable quotes, and watch them get picked up by the media and repeated by readers
• Make quotes crisp, clear and concise
• Avoid over-quoting, hiccup quotes and an irritating “bumpety-bump” formula that lulls your readers to sleep
• Write attribution like a pro. (Nothing makes a communicator look more green than amateurish attribution)
• Use some simple tricks and rules of thumb that will give your quotes polish and authority