Ann’s most popular workshops
Polish your team’s skills with these hit programs
“Your writing will get better if you attend Ann’s workshop. Period.”
— Chris Winters, communications specialist, Entergy
Find out what others say about Ann’s writing workshops
Help your team members reach more readers and get the word out with Ann’s most popular full-day workshops and half-day workshops. Choose one of these, or mix and match modules to meet your team’s unique needs.
Full-day workshops
Choose from these four full-day (six-hour) workshops:
1. Writing That Sells: Catch Your Reader
- Think Like a Reader: Move audience members to act
- Go Beyond the Inverted Pyramid: Master the feature-style story structure
- Cut Through the Clutter: Make every piece you write easier to read and understand
- Rev Up Readership: Lift your ideas off the page or screen with display copy
2. Reach Readers Online: Write for the Web
- Write for the Web: Overcome the obstacles of reading on the screen
- Cut Through the Clutter Online: Make every piece you write easier to read and understand on the Web
- Get Clicked: Lift your ideas off the screen with links, subject lines & other online display copy
3. Voice Lessons: How to write in your organization’s brand voice
Your brand guidelines tell you what to write. Let Ann show you how to realize the brand voice in every piece you write. For this highly customized session, Ann will study your brand guidelines and develop writing techniques for implementing that voice. Let Ann do for you what she’s done for FedEx, The Principal and Progressive Insurance: Bring your brand voice to life.
4. Cut Through the Clutter: Clarify your content
- Write for Readability: Craft messages that get read, understood & remembered
- Cut Through the Clutter: Make every piece you write easier to read and understand
- Start Making Sense: Get the gobbledygook, jargon and gibberish out of your copy
- Take the ‘Numb’ Out of Numbers: Make statistics interesting and accessible
5. Open the Creativity Toolbox: Make the same old story sing
- Rewrap the Banana: Tackle tired topics with fresh story approaches
- Now They See It: Get the message across with graphic storytelling
- Make Your Copy More Creative: Paint pictures in your readers’ minds
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Half-day workshops
Choose from these four half-day (three-hour) morning workshops:
1. Catch Your Reader
- Think Like a Reader: Move audience members to act
- Cut Through the Clutter: Make every piece you write easier to read and understand
2. Make Your Copy More Creative
- Make Your Copy More Creative: Paint pictures in your readers’ minds
3. Write for the Web
- Write for the Web: Overcome the obstacles of reading on the screen
4. Advanced PR Writing
- Think Like a Reporter: Make your copy relevant to reporters, bloggers & readers
- NOT Your Father’s News Release: Best practices in PR writing
Want to help your team members polish their skills? Bring a Wylie Communications Inc. writing workshop to your workplace or conference. Contact Ann Wylie for details.
Need to sell your training program to management? Check out our white paper, “Why Invest in Training?”
