Writing workshops

Mix and match these modules to meet your team’s needs

“A semester’s worth of knowledge in a few hours.”

— Amy Kappler, 
communications specialist, Burgess and Niple
Find out what others say about Ann’s writing workshops

1. Choose your format.
2. Choose your program.
3. Choose additional services.

2. Choose your program.

Mix and match modules from these six training themes:

Reach readers: Write Copy That Sells

Write more persuasive, engaging, accessible copy:

• Think Like a Reader: Move audience members to act
• Go Beyond the Inverted Pyramid: Master the feature-style story structure
• Rev Up Readership: Lift your ideas off the screen or page with display copy
• New! Voice Lessons: How to write in your organization’s brand voice
• Business communication writing review: Analyze and improve your own copy. NOTE: This workshop requires prerequisites and is only available for in-house programs

Clarify content: Cut Through the Clutter

Reach all your readers:

• New! Write for Readability: Craft messages that get read, understood & remembered
• Cut Through the Clutter: Make every piece you write easier to read and understand
• Start Making Sense: Get the gobbledygook, jargon and gibberish out of your copy
• Take the ‘Numb’ Out of Numbers: Make statistics interesting and accessible

Engage readers: Make Your Copy More Creative

Engage readers with analogy, anecdote and wordplay:

• Make Your Copy More Creative: Paint pictures in your readers’ minds
• New! Creative Writing Workout: Practice writing like NPR, The Wall Street Journal or your favorite author
• Play With Your Words: Spice up your headlines, leads and sound bites with wordplay
• Create Snappy Sound Bites: Write compelling quotes and memorable quips
• Master the Art of the Storyteller: ‘The single most powerful form of human communication’
• Make It Meaningful With Metaphor: Clarify complex concepts with analogy
• Creative writing review: Analyze and improve your own copy. NOTE: This workshop requires prerequisites and is only available for in-house programs.

Get The Word Out: Master PR Writing Best Practices

Get the word out through media and blogger relations:

• Think Like a Reporter: Make your copy relevant to bloggers, reporters & readers
• NOT Your Father’s News Release: Best practices in PR writing
• PR writing review: Analyze and improve your own PR copy. NOTE: This workshop requires prerequisites and is only available for in-house programs.

Reach Readers Online: Write for the Web

Reach readers online:

• Write for the Web: Overcome the obstacles of reading on the screen
• Get clicked: Lift your ideas off the screen with links, subject lines & other online display copy
• Web-writing review: Analyze and improve your own Web copy. NOTE: This workshop requires prerequisites and is only available for in-house programs.

Open the Creativity Toolbox: Creative storytelling

Make the same old story sing:

3. Choose additional services.

After a writing workshop, organizations frequently call on Ann for:

• One-on-one writing coaching: Make Ann your team members’ personal trainer
• Communication reviews: Get feedback & tips on your communication vehicles
• Writing and editing: Bring Ann’s team in to lighten the load
• Consulting services: How else may we help you?

Need to sell your training program to management? Check out our white paper, “Why Invest in Training?”

Ready to bring Ann in for a workshop? Contact Ann for details.