May 24, 2017

Write For The Web and Mobile in Miami

Get the word out on the web in this digital writing workshop

“A great course for virtually every level of Web writer, from beginner to expert.”
— Jill Stueck, corporate affairs director, AT&T

Consider the numbers:

  • Web visitors process only about 20% of the words on a page, according to the Nielsen Norman Group.
  • Reading on a mobile device cuts comprehension in half, according to research by the University of Alberta.
  • 20% of Americans are technologically illiterate, according to the 2013 Program for the International Assessment of Adult Competencies.

In this environment, how do we reach readers online?

Good web writing can help. In fact, just three simple tweaks have been proven in the lab to increase usability by more than 124%.

In this online-writing workshop, you’ll learn how to overcome the obstacles of reading on the screen to get the word out on web.

Save $100 when you book one of the first 20 early bird tickets

Writing for the web and mobile - Ann Wylie's online writing workshop on Dec. 11-12, 2017 in Miami

Miami | Dec. 11-12

Agenda

“Other writing coaches tell you what to do. Ann shows you how.”
— Roberta Laughlin, vice president, mutual funds marketing, Northern Trust
  • Overcome the Obstacles of Reading On the Screen
    • Make your message 124% more usable in three simple steps.
    • Place key messages where readers’ eyes are when you understand how people read on the web.
    • Get the word out to visitors who spend just 10 seconds on your webpage.
    • Help visitors find what they’re looking for by thinking index cards, not toilet paper.
    • Let readers know in an instant that your page is relevant when you pass the Three-Second Test.
  • Lift Ideas Off the Screen
    • Make webpages 47% more usable by passing The Palm Test.
    • Get the word out even to visitors who won’t read your paragraphs, no matter how well you write them.
    • Get people to read more of your webpage when you understand and change their viewing patterns.
    • Stop hiding your key messages behind a wall of words.
    • Get the word out to nonreaders by passing The Skim Test.
  • Reach Nonreaders With Microcontent
    • Grab attention with the one thing web visitors can’t get enough of.
    • Steal secrets for world-class web heads from the BBC.
    • Keep readers reading and skimmers skimming longer by adding one key piece of microcontent.
    • Pass The Goldilocks Test: Write links that aren’t too short or too long but just right.
    • Take advantage of the No. 1 element people read on a webpage. (Most communicators drop it altogether.)
  • Cut Through the Clutter Online
    • Increase comprehension, memory and satisfaction when you bash the myth of page view time.
    • Get visitors to read more of your webpage by hitting one key on your keyboard more often.
    • Boost usability by 27% by cutting one element from your message.
    • Find out how short online paragraphs should be.
    • Avoid option overload with a simple technique for helping visitors choose online.
  • Get an Online Writing Workout With Wylie
    • Master the techniques you learn in class by applying them immediately.
    • Gain valuable insights on your own work from Ann and your peers.
    • Learn to analyze and improve other’s writing — and your own.
    • Take your own message from “meh” to masterpiece.
    • Leave with a totally rewritten piece.

Participants’ comments

“The article I rewrote in Ann’s Master Class got nearly three times the average page views for our intranet home page stories. It was the second-most read story of 2016.”
– Michelle Esso, senior communications staff writer, Baker Law

 

“Revolutionised the way my communications team and I approach writing for online consumption.”
— Nikki Van Dusen, manager, internet communications, Alberta Public Affairs Bureau

 

“Information many communicators don’t consider when writing for the Web. Web writing is in a completely different animal than print writing, which is just one reason it’s crucial to stay up-to-date on new Web-writing techniques!”
— Lynanne Feilen, director of publications, Medical Library Association

 

“Ann Wylie really knows her subject. Her information helped us review our own website — and look at our client’s sites with a fresh set of eyes.”
— John Hahn, director, Caugherty Hahn Communications, Inc.

 

“A great way to take a step back from your own company and learn some new tricks and techniques to make your own website stand out.”
— Susan van Barneveld, APR, Antarra Communications

 

More participant comments
“Simply life changing.”
— Jose Romero, product manager, online experience, Freescale Semiconductor

 

“Good tips and how-to’s for punching up your online content and getting the job done in fewer words.”
– Sara Stewart, account coordinator, Maxwell PR

 

“A wealth of knowledge presented in a relatable way. The information about how people read and process information (or don’t!) will help me make the case to leaders and communicators who are reluctant to change.”
– Wendy Sauvageot, communications lead, internal communications, Department of Defense

 

“This was the best writing workshop I’ve ever taken. It was packed with best practices backed up by research.”
– Liz Carmack, senior communications specialist, Texas Association of Counties

 

“Awesome! I was feeling burnt-out when I arrived. Thanks for reviving me!”
– Dora McAlpin, senior editor, Department of Defense

 

Instructor

Ann WylieAnn Wylie runs a training, editing and consulting firm called Wylie Communications. There, she works with communicators who want to reach more readers and with organizations that want to get the word out.

Her workshops take her from Hollywood to Helsinki and to organizations like NASA, Nike and Nokia. She has earned more than 60 awards, including two IABC Gold Quills, for her communications.

Read more about Ann.

Images from past trainings

Ann Wylie's writing workshops photo

Catch Your Readers Thousands of communicators have learned to reach more readers and get the word out at Ann Wylie’s writing workshops.

Location & accommodations

“Makes me want to go back and revise everything I’ve done in the past three years.”
— Blythe Campbell, director, communications and marketing, NANA Development Corp.
Meet me in Miami

Life’s a beach Hit the sand after our December Writing for the web and mobile Master Class. Image by haRee

Location

Atton Brickell Hotel

1500 SW 1st Ave,
Miami, FL 33129

Hotels near the Master Class

Coming soon.

Please contact hotels directly for room rates and booking.

Daily schedule

8 a.m. Registration
9 a.m. Workshop begins
12 p.m. Lunch break
1 p.m. Workshop resumes
4 p.m. Workshop ends

Meals

Your ticket includes morning coffee and tea, lunch and afternoon refreshments.

Fees

“Absolutely the best money I’ve ever spent. I learned more about writing for my audience from Ann in one day than I have in any other seminar.”
— Carie Behounek, marketing communications coordinator, COPIC Companies
Silver
$1,195
Gold
$1,295
Save $100+
Platinum
$1,395
Save $300+
Diamond
$1,795
Save $700+
Training, lunches, workbook
$275 worth of learning tools for $100
$297 subscription to Rev Up Readership for $100 more
30-minute one-on-one phone consult with Ann ($500 value)

Discounts

  • Save $100 when you book one of first 20 early bird tickets.
  • Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.)
  • Save $100 each when you bring two or more colleagues. (Big group? If you have 10 or more colleagues who would benefit from training, contact Ann to schedule a customized, in-house writing workshop.)
  • Save $50 each when you bring one colleague.

Payment policy

Your registration is not complete until you have paid in full. If your company requires an invoice, please use either the printable invoice or the email confirmation you will receive. Both will include the details of the workshop, including the dates and the workshop fee.

Payment methods

You may pay by credit card or check.
Amex, Mastercard and VIsa credit cards accepted

Cancellations/substitutions

Can’t make it?

  • Send a colleague. We’ll miss you! But please feel free to send a friend in your place. No charge for substitutions.
  • Transfer to a different Master Class. Choose one of our upcoming workshops. No charge to transfer.
  • Don’t cancel! But if you must, please cancel via email:
    • by Oct. 11, to receive a full refund, minus a 20% handling fee.
    • by Nov. 11, to receive a 75% refund.
    • Sorry, no refunds after Nov. 11.

Course cancellations

We reserve the right to cancel workshops. If we do, we will apply your registration fee to another workshop or refund your fee. But we will not be responsible for any additional costs you have incurred, such as airfare or travel expenses.

Confirmation

You’ll receive confirmation of your registration by email. Please white-list Ann@WylieComm.com and orders@eventbrite.com to make sure you receive your registration materials. If they don’t arrive within an hour of your registration, please contact us directly.

Don’t miss your chance.

Our Master Classes sell out quickly. If you’re interested in attending, please act now.

FAQ

Frequently asked questions

May I pay by check or purchase order?
Yes, please contact us at Ann@WylieComm.com. Let us know how many and what type of tickets you need, attendee details and your preferred payment method. We will issue an invoice or purchase order if you need one.

Do you offer any discounts?
We have no doubt that the Master Class will be the best money you invest this year on your professional development. But here are six ways to reduce that investment or boost your return on it:

  • Save $100 when you book one of the first 20 early bird tickets.
  • Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.) Save $100 if you’re a PRSA member. (Join PRSA.) Click “Enter promotional code” and enter your promo code.
  • Save $100 each when you bring two or more colleagues. (Big group? If you have 10 or more colleagues who would benefit from training, contact Ann to schedule a customized, in-house writing workshop.)
  • Save $50 each when you bring one colleague.

Should I bring a laptop?
Yes, please bring one. You’ll need it to edit your work and get feedback from your peers and Ann.

Should I bring my writing sample to the workshop?
Yes, please bring your writing samples to the workshop. You’ll write, rewrite and edit and leave with a totally rewritten piece.

How do I contact you?
Please email us at Ann@WylieComm.com.

May I update my registration information?
Yes. Please go to Eventbrite and update your registration information and dietary information.

Should I bring my printed ticket to the workshop?
Yes, please bring a copy of the ticket to the workshop.

What is the dress code for the workshop
Business casual.

Do you accommodate special dietary preferences?
Please specify your dietary preference when you register.

Will you sell my personal information?
No. We never share personal information with other companies.

Questions? Ann@WylieComm.com; +1 (503) 954-2289.


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