April 30, 2017

Get Clicked, Read, Shared & Liked in Portland

Learn to write webpages, blog posts and social media messages that reach readers online in this digital-writing workshop

“Revolutionised the way my communications team and I approach writing for online consumption.”
— Nikki Van Dusen, manager, internet communications, Alberta Public Affairs Bureau

Online, constant problem-solving (to click or not to click?) and divided attention (you’ve got mail!) lead to cognitive overload. (One researcher even found that reading on the screen temporarily lowers your IQ more than smoking weed!)

“Try reading a book while doing a crossword puzzle,” writes Nicholas G. Carr, Pulitzer Prize-winning author of The Shallows: What the Internet Is Doing to Our Brains. “That’s the intellectual environment of the internet.”

So, in this environment, how do we reach readers online?

In this online-writing workshop, you’ll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing.

Specifically, you’ll learn how to:

Registration starts at 8 a.m. Class starts at 9 a.m. and ends at 4 p.m.

Save $100 when you register by April 27.

Browse all public workshops.

Register for web and Social Media Writing Workshop in Portland

Agenda

“Great step-by-step instructions on how to do it right.”
— Stacy Mayo, assistant account executive, Rhea + Kaiser

Think Like a Friend, Fan or Follower

Offer news you can use, and watch your reach and influence grow

“Our readers don’t want to read stories,” writes Brian J. O’Conner, editor at Bankrate.com. “What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be that button.”

Sadly, instead of helping readers solve their problems, too many digital writers churn out content that focuses on “us and our stuff” — not on the reader and the reader’s needs.

But offer news you can use to live your life better, and you’ll see your online reach and influence grow.

In this session, you’ll learn how to write webpages, blog posts, email messages and social media status updates that grab and keep reader interest with relevant, valuable, helpful information.

Specifically, you’ll learn how to:

  • Find the right story — and craft the best story angle — for webpages, content marketing pieces and social media status updates.
  • Position your company as the expert in the field and draw readers in with news they can use to live their lives better.
  • Get more likes and shares with stories that better serve your audience.
  • Make sure your status updates are welcome guests, not intrusive pests, by passing the 70-20-10 test.
  • Tap the power of the most-retweeted word in the English language. And avoid the one topic nobody wants to read about.

Create Content Marketing Pieces That Almost Write Themselves

Get our fill-in-the-blanks templates for tipsheets, survey stories and more

You wouldn’t let some 1860s-era technology stink up your webpages, blog posts and content marketing pieces, would you? Yet every day, communicators let a 150-year-old story structure stink up their online messages.

This structure — invented for the telegraph wire, just to give you an idea of how current it is — has been proven in the lab again and again to reduce reading, sharing, engagement, understanding and more.

But there is another option — a different, newer structure that’s been shown to grab readers’ attention, pull them through the piece and leave a lasting impression.

In this session, you’ll master the more-effective story structure — and walk away with templates and recipes for crafting content marketing pieces that almost write themselves.

Specifically, you’ll learn how to:

  • Fill in the blanks to the best survey story you’ve ever written, using our easy “recipe.”
  • Use a simple template for crafting a tipsheet that almost writes itself.
  • Model the masters to a great case study: It’s easy with our annotated example.
  • Write leads that drag readers into your piece with our checklist of three elements of a great lead — and seven types of leads to avoid.
  • End with a bang, not a whimper by using our three-step test.

Cut Through the Clutter Online

Overcome the obstacles of reading on the screen

When reading on the screen, your audience members suffer physical ailments ranging from double vision to nausea to difficulty thinking.

No wonder people avoid reading online!

In fact, shelves buckle under the weight of usability research showing that the longer your webpage is, the less of it your visitors read. That the lower your Facebook and Twitter readability scores, the less sharing you’ll see. That the more hyperbole you pack into your paragraphs, the less people will understand, remember and enjoy your message.

In this session, you’ll learn a six-step process for writing web copy that overcomes the obstacles of reading on the screen to get the word out online.

Specifically, you’ll learn how to:

  • Bash the myth of page view time. Help readers understand better, remember more and feel more satisfied about reading your message when you make it easier for them to get what they want quickly and move on.
  • Get visitors to read more of your webpage by hitting one key on your keyboard more often.
  • Avoid using one “unretweetable” punctuation mark. It’s been proven in the lab to reduce sharing.
  • Boost usability by 27% by cutting one simple element from your message.
  • Increase sharing when you target the right reading grade level for Twitter and Facebook.

Lift Ideas Off the Screen

Draw visitors in, increase open rates — even reach nonreaders — with microcontent

Jakob Neilsen once wrote an article called “How Users Read on the Web.” The first paragraph: “They don’t.” Instead, he says, they skim.

Indeed, in one analysis of page views by computer scientists, engineers and other highly educated professionals, Nielsen found that web visitors read only about 20% of the words on the average webpage.

The rest they skim, getting information from the microcontent — web heads, subject lines and links, for instance.

So why not put your messages where your readers really are: in the microcontent?

In this session, you’ll learn how to use your microcontent to draw readers into your online message; make your emails, blog posts and webpages more inviting; and get the word out to nonreaders.

Specifically, you’ll learn how to:

  • Take advantage of the No. 1 element people read on a webpage. (Most communicators drop it altogether.)
  • Make your message 124% more usable in three simple steps.
  • Optimize web heads for humans as well as for Google. Increase your chances of getting found and read.
  • Write subject lines that get your emails opened. Plus: How long to make subject lines for mobile users.
  • Pass the Goldilocks test. Learn to write links that aren’t too short or too long but just right.

Get an online writing workout with Wylie

Take your blog post, webpage or status update from ‘meh’ to masterpiece when you practice your new skills on your own work

In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing. But in our practice sessions, you’ll get a great opportunity for reflection and improvement.

Bring your laptop and a story to work on. We’ll give you a chance to write and rewrite, get and give feedback, and leave with a totally rewritten piece.

In these practice sessions, you’ll:

  • Master the techniques you learn in the workshop by applying them immediately. (That’s how we put the “Master” in the Master Class!)
  • Gain valuable insights on your work from your peers and from Ann.
  • Learn to analyze and improve others’ writing — the best skill you can develop for editing others or improving your own work.

Register for web and Social Media Writing Workshop in Portland

Trainer

“Other writing coaches tell you what to do.
Ann shows you how.”
— Roberta Laughlin, vice president, Mutual Funds Marketing, Northern Trust

About Ann Wylie

Hi! I’m Ann Wylie. So why should you learn to Get Clicked, Read, Shared & Liked from me?

Ann Wylie photo

Get the word out Leave with proven-in-the-lab best practices for reaching readers at Ann Wylie’s Master Classes.

That’s easy. Because I’m a nerd.

I’m a nerd.

I was never happier than when I was in graduate school, gathering information for my journalism thesis. Today, my idea of a great Sunday afternoon is to curl up on the couch with a cat, a cup of tea and a great communication study.

I love researching best practices, formulating techniques and sharing those approaches with others. So I’ve built a career that allows me to do just that.

I’m a trainer.

I taught graduate writing classes at a university for 10 years in my “spare time” — in the evenings after I’d worked a full day as a business communicator and magazine editor. Since then, I’ve traveled from Hollywood to Helsinki to train tens of thousands of writers in more than 1,000 workshops at organizations like NASA, Nokia and Nike.

I’ve been designated an “IABC Recommended Speaker” for my top ratings at IABC International Conferences. And I serve as the Public Relations Society of America’s “national writing coach.”

I’m a writer.

And I’ve tested my tricks and techniques in the real world. During my tenure as editor of Hallmark’s employee magazine, for instance, CROWN was named the best publication of its kind in the world by the International Association of Business Communicators. Since then, my communications have earned more than 60 awards for excellence, including two IABC Gold Quills.

Today, one of the things that sets me apart from many writing trainers is that I practice what I preach. I actually write. In fact, half of my business is writing — newsletters, magazines, websites, brochures and the like — mostly for big, corporate clients. The other half is helping professional writers learn to write better.

Won’t you join me?

Frankly, you don’t have time to do a deep dive into writing tricks and techniques like I do. After all, you have a job. You have a life. You don’t have hundreds of hours to spend each year, digging into the research, finding ways to improve your writing.

Fortunately, all the years I’ve spent nerdishly analyzing, reading and researching writing techniques can cut hundreds of hours off your learning curve.

All you have to do in join me at my two-day Get Clicked, Read, Shared & Liked Master Class. I look forward to seeing you there!

Register for web and Social Media Writing Workshop in Portland

Location

“Makes me want to go back and revise everything I’ve done in the past three years.”
— Blythe Campbell, director, communications and marketing, NANA Development Corp.

Meet me in Wordlandia.

As a writer, I hope you’ll love literary Portland as much as I do. Here, you’ll find the world’s largest bookstore (just a few blocks from our workshop), an annual writing weekend called “WordStock,” and — the weekend after our workshop — a free playwrights festival that is one of the highlights of my year.

Vacation in paradise

Vacation in paradise Why not stay for the weekend to see the Columbia River Gorge — just 30 minutes away from our workshop venue? Photo by Jenny Cestnik

Why not make a long weekend of it?

Within 90 minutes, you’ll find yourself at the spectacular Columbia River Gorge, the Oregon Coast or Oregon’s celebrated wine country. (Check out The Seven Wonders of Oregon.)

And you don’t need to leave town to enjoy James Beard Award-winning chefs, Beervana, food carts and all the other Portlandish elements that make my adopted hometown so much fun. Don’t miss my favorite restaurant, Andina, which serves modern Peruvian cuisine.

Maybe we’ll run into each other!

Register for web and Social Media Writing Workshop in Portland

Fees

“Absolutely the best money I’ve ever spent. I learned more about writing for my audience from Ann in one day than I have in any other seminar.”
— Carie Behounek, marketing communications coordinator, COPIC Companies

Select your VIP level

  •  
  • Silver
  • $ 1,195
  •  
     
  • Two days of training
  • Lunch each day
  • Coffee and tea each morning
  • Workbook for capturing your ideas and insights
  • $275 worth of learning tools – Think Like a Reader, Cut Through the Clutter, Approval Process, Block Busters handbook, Good Grammar handbook.
  • 12-month subscription to Rev Up Readership (a $297 value).
  • A 30-minute one-on-one phone consult with Ann after the workshop (a $500 value). Get exclusive access to Ann.
  •  
  • Gold
  • $ 1,295
  • Save more than $100!
  • Two days of training
  • Lunch each day
  • Coffee and tea each morning
  • Workbook for capturing your ideas and insights
  • $275 worth of learning tools – Think Like a Reader, Cut Through the Clutter, Approval Process, Block Busters handbook, Good Grammar handbook.
  • 12-month subscription to Rev Up Readership (a $297 value).
  • A 30-minute one-on-one phone consult with Ann after the workshop (a $500 value). Get exclusive access to Ann.
  • Best value!
  • Platinum
  • $ 1,395
  • Save more than $300!
  • Two days of training
  • Lunch each day
  • Coffee and tea each morning
  • Workbook for capturing your ideas and insights
  • $275 worth of learning tools – Think Like a Reader, Cut Through the Clutter, Approval Process, Block Busters handbook, Good Grammar handbook.
  • 12-month subscription to Rev Up Readership (a $297 value).
  • A 30-minute one-on-one phone consult with Ann after the workshop (a $500 value). Get exclusive access to Ann.
  •  
  • Diamond
  • $ 1,795
  • Save more than $700!
  • Two days of training
  • Lunch each day
  • Coffee and tea each morning
  • Workbook for capturing your ideas and insights
  • $275 worth of learning tools – Think Like a Reader, Cut Through the Clutter, Approval Process, Block Busters handbook, Good Grammar handbook.
  • 12-month subscription to Rev Up Readership (a $297 value).
  • A 30-minute one-on-one phone consult with Ann after the workshop (a $500 value). Get exclusive access to Ann.

Sorry: only 10 Diamond tickets available!

Save up to $300, earn bonuses.

  • Save $100 when you register by April 27.
  • Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.)
  • Save $100 each when you bring two or more colleagues.
  • Save $50 each when you bring one colleague.
  • Earn a free, three-month Rev Up Readership subscription (or extension, if you’re already a member) — a $100 value — when you refer a friend who buys a ticket and attends the Master Class.

To summarize:

VIP LevelNon-memberRev Up Readership or PRSA member
SingleDouble3 or moreSingleDouble3 or more
SilverEarly bird ticket$1,095$1,045$945$995$945$895
Regular ticket$1,195$1,145$1,095$1,095$1,045$995
GoldEarly bird ticket$1,195$1,145$1,095$1,095$1,045$995
Regular ticket$1,295$1,245$1,195$1,195$1,145$1,095
PlatinumEarly bird ticket$1,295$1,245$1,195$1,195$1,145$1,095
Regular ticket$1,395$1,345$1,295$1,295$1,245$1,195
DiamondEarly bird ticket$1,695$1,645$1,595$1,595$1,545$1,495
Regular ticket$1,795$1,745$1,695$1,695$1,645$1,595

Big group?

Do you have 10 or more colleagues who would benefit from training? Contact Ann to schedule a customized, in-house writing workshop.

Don’t miss your chance.

Our Master Classes sell out quickly. If you’re interested in attending, please act now.

Confirmation

You’ll receive confirmation of your registration by email. Please white-list Ann@WylieComm.com and orders@eventbrite.com to make sure you receive your registration materials. If they don’t arrive within an hour of your registration, please contact us directly.

Cancellations/substitutions

Can’t make it?

  • Send a colleague. We’ll miss you! But please feel free to send a friend in your place. No charge for substitutions.
  • Transfer to a different Master Class. Choose one of our upcoming workshops. No charge to transfer.
  • Don’t cancel! But if you must, please cancel via email:
    • By May 27, to receive a full refund, minus a $50 handling fee.
    • By June 27, to receive a 75% refund.
    • Sorry, no refunds after June 27.

Course cancellations

We reserve the right to cancel workshops. If we do, we will apply your registration fee to another workshop or refund your fee. But we will not be responsible for any additional costs you have incurred, such as airfare or travel expenses.

Register for web and Social Media Writing Workshop in Portland

Reviews

 

What grads say about Get Clicked, Read, Shared & Liked

Rating: 4.8 – 95 reviews4.8-star rating

 

“This is my first workshop, but have been to two of your other presentations. I love how much you are so “into” this stuff. Your excitement is contagious! I’ve learned solid tips for changing up how we do things, and really appreciate that. Thanks!”
– Sharon Loudon, editor/digital content specialist, Bryan Medical Center
“I love how interactive it was and that we went through real-life examples of others’ work.”
– Elyssa Bernstein, communications specialist, Commonwealth Partnerships
“Wonderful! Loved the focus on data. This is the first class I’ve taken in which I’m likely to review my notes.”
– Caroline Kipp, senior community relations specialist, Town of Castle Rock
“A wealth of knowledge presented in a relatable way. The information about how people read and process information (or don’t!) will help me make the case to leaders and communicators who are reluctant to change.”
– Wendy Sauvageot, communications lead, Internal Communications, Department of Defense
“This was the best writing workshop I’ve ever taken. It was packed with best practices backed up by research.”
– Liz Carmack, senior communications specialist, Texas Association of Counties
“Awesome! I was feeling burnt-out when I arrived. Thanks for reviving me!”
– Dora McAlpin, senior editor, Department of Defense
“I found the research shared extremely valuable because it helps me to make my case at work for shorter online copy. The templates are also very useful because they’ll save me time and help me to keep my content focused and structured.”
– Gordana Goudie, communications officer, Georgia Tech Professional Education
“I love it! There was so much knowledge packed into two days. I can’t wait to take my learnings back to my company.”
– Dan Kimball, social media manager, re:group, inc.
“This workshop was great! I feel like I’m equipped with better tools to be an effective writer on all my projects moving forward.”
– Courtney Frappier, senior account executive, RED PR
“Revolutionised the way my communications team and I approach writing for online consumption.”
— Nikki Van Dusen, manager, Internet Communications, Alberta Public Affairs Bureau
“Information many communicators don’t consider when writing for the Web. Web writing is in a completely different animal than print writing, which is just one reason it’s crucial to stay up-to-date on new Web-writing techniques!”
— Lynanne Feilen, director of publications, Medical Library Association
“Ann Wylie really knows her subject. Her ideas are clear. She gives real-world examples. Her information helped us review our own website — and look at our client’s sites with a fresh set of eyes.”
— John Hahn, director, Caugherty Hahn Communications, Inc.
“An information-rich, incredibly useful and practical hour on writing for the Web. I’ve used this information to guide the writing of every page of our new site. Ann’s approach is research-based, easy to understand and makes writing for the web easier and more effective.”
— Kathryn M. Reith, APR, director of communications, Lake Washington School District
“Cool fresh stuff.”
— Brian Schultz, ITHR Communications, Progressive
“Ann offers her professional expertise and makes this seminar fresh. Whether you are new or seasoned in social media, you will appreciate her insights.”
— Meiling Starky, social media coordinator, Rock Church
“A great course for virtually every level of Web writer, from beginner to expert.”
— Jill Stueck, corporate affairs director, AT&T
“A great way to take a step back from your own company and learn some new tricks and techniques to make your own website stand out.”
— Susan van Barneveld, APR, Antarra Communications
“Good tips and how-to’s for punching up your online content and getting the job done in fewer words.”
— Sara Stewart, account coordinator, Maxwell PR
“Simply life changing.”
— Jose Romero, product manager, Online Experience, Freescale Semiconductor
Ann Wylie's writing workshops photo

Get Clicked, Read, Shared & Liked Hundreds of communicators have learned to get the word out at Ann Wylie’s Master Classes.


Register for web and Social Media Writing Workshop in Portland

Venue

“Fantastic! Within 90 minutes I was applying the ideas Ann presented.”
— Jennifer Uschold, senior manager, internal communications, Direct Energy

Billy Frank Jr. Conference Center

Ecotrust, The Natural Capital Center
721 NW 9th Ave #200

Portland, OR 97209

Directions, Maps and parking information

Find nearby parking.

Jean Vollum Natural Capital Center

Register for web and Social Media Writing Workshop in Portland

Hotels

“I learned more in this two-day class than I did in my two-year master’s program.”
— Rochelle Juette, communications specialist, Washington Closure Hanford

Hotels near the Master Class

View these hotels on our Pinterest map.

Please contact hotels directly for room rates and booking.

Register for web and Social Media Writing Workshop in Portland

Contacts

“If I were to write a headline and deck for Ann’s workshop, it would go something like this … ‘West Point for Writers: How to win the war for readers’ minds.’”
— Jim Rink, media relations specialist, The Auto Club Group

Need more information?

How may we help?

Contact us via:

Email:

ann@wyliecomm.com

Phone:

503/954-2289

Social media:

Mail:

Wylie Communications
949 NW Overton, Ste. 1102
Portland, OR 97209
USA

Register for web and Social Media Writing Workshop in Portland

Portland online-writing workshop image

Portland
July 27-28
Single ticket from $1,195 $1,095
Group tickets from $995 $895

Register for Web and Social Media Writing Workshop in Portland


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