Public Relations Training

Reach the media and get the word out with Wylie Communications' PR writing workshops

Most publications receive hundreds of press releases a month. But 55 percent to 97 percent of releases end up in the trash, according to the studies.

Wylie Communications' training programs are designed to help you make sure your press releases and pitches are among the small fraction that actually get the word out.

Polish staff skills.

Stop. Look around. Who's presenting your company or clients to the public?

• A group of young PR staff members who need real-world, professional techniques?
• A seasoned staff that could use some new ways of thinking?
• A crew of masters who are ready to advance to world-class level?

Maybe you have a few of each.

Whatever your situation, you know this is true: If you want to improve your team's performance, you must improve your team's skills. In today's learning organization, training is essential to get the most out of your intellectual capital — whatever your group's current level of expertise.

So what's the secret of successful PR managers — managers whose pros consistently produce effective, engaging press releases and pitches?

For many PR managers, that secret is Ann Wylie, president of Wylie Communications. With a trainer like Ann, you can develop a team that successfully reaches reporters and media, clearly communicates key ideas and makes messages more memorable.

Learn from the expert.

Ann has served on all sides of the PR desk: as a PR pro in an agency, as a corporate communicator for Hallmark Cards Inc., as editor of a nationally acclaimed executive magazine and as a consultant in her own firm.

Now your staff members can learn the secrets and strategies that have earned Ann nearly 40 communication awards, including two IABC Gold Quills — the Pulitzer Prizes of business communications.

The result: immediate, impressive improvements in your team members' story positioning and writing.

"Very beneficial to writers who get into the rut of just conveying information rather than making the reader hear what you want them to and to act on it."

 

— April Johnson,

account coordinator,
Chandler, Ehrlich & Co.

 

 

"Exhilarating! If I can't write a successful pitch after this, I need a new job!"

 

— Marcelle Ward,

senior copywriter,

Conseco

Get red-hot writing training.

When Ann Wylie presented a PR writing program at the Public Relations Society of America's national conference in Seattle, attendees poured into the room, packed the seats, crammed the aisles and spilled out into the hallway. The workshop was so hot, fire marshals were invoked to keep the beyond-capacity crowd from becoming a hazard.

Since then, Ann has served as PRSA’s national writing coach, traveling the country, presenting PR writing workshops to hundreds of public relations professionals.

Now your team can tap the expertise that has made Wylie Communications Inc. programs a hit with PR pros at BSMG Worldwide, Alexander Ogilvy PR, Nokia, PRSA and other PR groups.

"Extremely relevant and practical. Ann’s tips will have a positive impact on my client-ready deliverables."

 

— Jennifer Robbins,

senior associate,

KRC

 

 

"Excellent tips I can start using right away! Will make me more effective professionally. Our technical information can be presented more interestingly to our customers. A whole new approach."

 

— Beatriz James,

program manager,

Sabre Inc.

Master essential skills.

Ann's seminars cover topics vital to all PR pros — thinking like a reporter, focusing on the reader and writing clearly and concisely, for example. Senior staff members and beginners alike walk away from these ideas-packed sessions with fresh techniques they can use tomorrow.

"Ann's hands-on exercises helped me to think outside the PR box and in the media box."

 

— Natalie Mitchell,

assistant account executive,

Rose/Glenn Group.

 

 

"Excellent! Gave me more courage and ideas on writing press releases and other writing as well. Best writing class I have taken."

 

— Nina Venalainen,

Communications Officer,

Nokia Corp.

Recharge their batteries.

Ann’s popular workshops take her from Hollywood to Helsinki, helping PR pros polish their skills and find new inspiration for their work.

"Over breaks, people were calling her suggestions back to their offices so that their colleagues could implement the ideas immediately."

 

— Genevieve DeLaurier,

professional development coordinator,

PRSA

Bring Ann in.

Want to help your PR pros polish their skills? Bring a Wylie Communications Inc. writing workshop to your workplace or conference. Contact Ann Wylie for details.

Need to sell your training program to management? Check out our white paper, "Why Invest in Training?"