Magazine Editorial Training

Reach more readers and beat the competition with Wylie Communications’ workshops for magazine editors and writers

"Just when my creative team starts to get antsy each year — feeling a little burned out on the same-old, same-old — I pull out my secret weapon. Nothing is more motivating to a bunch of deadline-crunching editors than a session with Ann Wylie. She goes above and beyond polishing up the basics. Her workshops help us remember why we love what we do, how good it can feel to do it just right and how much more we have to learn about this business.

 

"But even more desirable than Ann’s ability to help us craft a creative lead, build a better transition or knock out a killer conclusion is her ability to make us believe that we can do it too. My editors maintain their post-Wylie creative spark long after she heads home. That’s something not many consultants can claim."

 

— Jennifer Daack Woolson,

editorial director,

McMurry Publishing

Are you looking for editorial training that lasts long after the workshop ends? Bring in Ann Wylie, president of Wylie Communications, for your in-house program or conference.

Master essential skills.

Ann’s seminars cover topics vital to all writers and editors — reaching flippers and skimmers, making your copy more creative and building reader loyalty through fresh editorial formats, for example.

As a result, senior editors and beginners alike walk away from Ann's sessions with fresh techniques they can use tomorrow.

"This seminar is valuable for every level of editor — from the entry-level person to a senior editor. Ann’s techniques are innovative; her style is inspirational."

 

— Ellen Parson,

managing editor,

PRIMEDIA/Intertec

 

 

"It was great. It filled me in on all the stuff I felt like I should know but was missing somehow."

 

— Jennifer Everly,

managing editor,

Adams Business Media

Gain real-world techniques.

Wylie Communications president Ann Wylie is the former editor of Ingram’s. During her tenure, the regional business magazine’s editorial and design earned dozens of awards for excellence, its circulation increased by 35 percent and its ad sales soared by one-third.

In all, Ann’s editorial work has earned some 40 awards for excellence.

Now Ann presents training programs for editors at such groups as Cahners, PRIMEDIA/Intertec, Folio: conferences and Magazine Publishers of America. (See Ann’s client list.) And she has handled writing projects for such publications and publishers as:

• Business Week
• Longevity
• Endless Vacation
• Ritz-Carlton Magazine
• Northwest Airlines Magazine
• America West Airlines Magazine
• Richard Saul Wurman
• Meredith Corp.
• McMurry Publishing

Ann’s experience means your writers and editors get practical ideas they can use tomorrow — not pie-in-the-sky academic approaches that sound great at the program but have no real-world application.

"Worthwhile, engaging, motivating. I’m eager to practice the principals Ann preaches."

 

— Craig Bestrom,

senior editor/Features,

Golf Digest

 

 

"Ann provides a great blend of specific examples and general guidelines to take back to my desk."

 

— Rex Graham,

senior editor,

Kalmbach

 

Learn from the expert.

In addition to her hands-on work, Ann has devoted herself to researching what really works in magazine editorial. As a result of this research, Ann has written the books on engaging magazine readers — more than a dozen titles in all, including her popular handbooks "Revving Up Readership" and "Make Your Copy More Creative."

In addition to her full-time work, Ann taught graduate courses in writing and editing at Webster University for more than a decade. And Ann holds an M.A. in journalism with an emphasis in magazine editorial from the University of Kansas.

Your team will benefit from Ann’s thoroughly researched, based-on-the-best-studies techniques.

"Concepts and approaches that can be used immediately but also serve as a springboard to other creative ideas."

 

— Terry Scott Reed,

editor,

Berks Country Living

 

 

"Many ideas for changing the same ol’ into something new."

 

— Mike Greissel,

senior editor,

Business News Publishing

Recharge their batteries.

Ann’s popular workshops take her from Hollywood to Helsinki, helping writers and editors polish their skills and find new inspiration for their work.

"Ann is a credible, enthusiastic presenter whose energy and creativity visibly rubbed off on her audience. I’m inspired to go back to the office and put some of what I learned into practice."

 

— Christina Brune,

editor,

The IIA

 

 

"Loved it! Like a wake-up call to enjoy the writing/editing process."

 

— Mindy Brooks,

associate editor,

Kalmbach

Bring Ann in.

Want to help your editorial team polish its skills? Bring a Wylie Communications Inc. workshop to your workplace or conference. Contact Ann Wylie for details.

Need to sell your training program to management? Check out our white paper, "Why Invest in Training?"