Business Communication Training

Reach more readers and get the word out with Wylie Communications' writing, editing and information-packaging workshops

Who's on your team?

• A group of young writers who need real-world, professional techniques.
• A seasoned staff that could use some new ways of thinking.
• A crew of masters who are ready to advance to world-class level.

Maybe you have a few of each.

Whatever your situation, you know this is true: If you want to improve your team's performance, you must improve your team's skills. In today's learning organization, training is essential to get the most out of your intellectual capital — whatever your staff members' current level of expertise.

So what's the secret of successful communication managers — managers whose teams consistently produce effective, engaging communications?

For many communication managers — including leaders at FedEx, NASA, Nokia, Motorola and other top organizations — that secret is Ann Wylie.

With a trainer like Ann, you can develop a team that reaches more readers, clearly communicates key ideas and makes messages more memorable.

Learn from the expert.

When IABC needed a communicator to write the "bible" on publication planning, executives called on Ann Wylie. Now your staff members can learn the secrets and strategies that have earned Ann nearly 40 communication awards, including two IABC Gold Quills — the Pulitzer Prizes of business communications.

The result: immediate, impressive improvements in your team members' writing and publications.

"Ann totally nailed how we need to improve. Her training was the best I've had in twenty years of communications work. Most of all, she renewed my enthusiasm and motivation for writing. As the MasterCard ad says: Priceless."

 

— Lisa Westbrook
content manager,
FedEx

 

 

"Ann's seminar at Humana was, by far, one of the best workshops anyone on my team has ever attended. Already, I'm seeing a difference in the writer's work: It's tighter, more interesting to read, and closer to the mark in addressing the target audience. It was an excellent day of creative rejuvenation."

 

— Betsy Shirey
copy chief,
Humana

 

 

"I've been to a lot of writing seminars and Ann's was, by far, the effective. During the course of the day, I've applied Ann's concepts to current writing projects — projects that will be much better because of today's workshop."

 

— Julie Hans
spokesperson,
Progress Energy

 

 

"As a result of Ann's program, I've seen a clearer appreciation of the need to show our business from a customer's point of view, rather than from an internal standpoint. Our writers and marketers have become more skilled at identifying the outcomes and benefits of what we do for customers, rather than just explaining the features."

 

— Dean Davison, APR
vice president, PR & Communications,
GE ERC

 

 

"Our writers have already started applying the techniques they learned in Ann's courses. We've seen an improvement in design layout, as well as an increased emphasis on benefits to the reader. Besides tuning up their skills, Ann's workshops have increased writers' awareness of what works in both the written word and design. They'v learned that the right presentation can skyrocket a communication to the top of the audience's reading list."

 

— Julie Bartels Smith
director, Internal Communications and Community Relations,
American Century Investments

Master essential skills.

Ann's seminars cover topics vital to all communicators — writing to persuade, reaching overloaded audiences and planning powerful publications, for example. Senior staff members and beginners alike walk away from these ideas-packed sessions with fresh techniques they can use tomorrow.

"Ann helped me to fine tune my skills and reminded me that this is not 'your mom and dad's employee communication environment and more.'"

 

— Mary Jo McCarthy
manager,
Motorola, Inc.

 

 

"Several people, including our internal communication manager from Europe, said that Ann's program provided the best one-day training since they had joined Motorola. She provided insights, tips and factoids that will enable us to perform even better."

 

— Ann Adams
vice president,
Communication & Public Affairs, Motorola, Inc.

 

 

"Ann's session was very beneficial to writers who get into the rut of just "conveying information" rather than making the reader hear what you want them to and to act on it."

 

— April Johnson
account coordinator,
Chandler, Ehrlich, & Co.

 

 

"I just started getting the copy for the next newsletter, and it is vastly improved. I've got headlines, decks, interesting copy and clear structures! Thanks to Ann's seminar, our editors now really understand what it takes to draw readers in and keep their attention."

 

— Dorrie Holland,
assistant vice president, Corporate Communications,
State Street Kansas City

Recharge their batteries.

Ann's popular workshops take her from Hollywood to Helsinki, helping communicators polish their skills and find new inspiration for their work.

"Ann has probably saved me 10 hours on the speech I'm working on now."

 

— Theresa Kirkpatrick
senior communications specialist,
Cameco Corp.

 

 

"Inspiring. Challenging. A new way to retool writing after 10 years of the inverted pyramid."

 

— Laura Glawe,

Director of Communications,
AIDS Resource Center of Wisconsin

 

 

"I think I need a dose of Ann at least once a year for motivation."

 

— Liz Muhler,

managing editor,

Walgreen Co.

Bring Ann in.

Want to help your team members polish their skills? Bring a Wylie Communications Inc. writing workshop to your workplace or conference. Contact Ann Wylie for details.