Driven to distraction
Online, it’s hard to concentrate. So how do we communicate?
Segment your audiences
Let audience members target themselves
Will you be my friend? Go viral on Facebook
Create content that goes viral on Facebook
Chain reaction: Write web links that work
Links distract readers; embed them anyway
Better you than me
Want more Twitter followers? Stop talking about yourself
Get your share on Facebook
Three scientific ways to get your fans to spread the word
Left is right
Visitors spend more than twice as long looking at the left side of your Web page
Do a number on your followers
Want your message to go viral? Use digits
Mark time
Try a chronological structure
Write the most important piece of copy on your web page
Summary blurbs may be the only things site visitors read
