Drop the buzzwords
Write hype-free news release heads instead
We are the world
And we’re not very literate, according to an OECD study
6 words about writing
Readers offer super-short tips
Write to fit
Hit your word count the first time
Write for the ear
Read your copy aloud
Turn Strunk & White on their heads
Perform an act of commission
Don’t commit verbicide
Streamline syllables with action words
Get to the verb faster
Avoid long parenthetical phrases
Pleading for shorter sentences
Sentence length one of top 2 predictors of readable copy
As good as your word
‘Applewood-smoked bacon’ just tastes better
