Write for the ear
Read your copy aloud
Turn Strunk & White on their heads
Perform an act of commission
Don’t commit verbicide
Streamline syllables with action words
Get to the verb faster
Avoid long parenthetical phrases
Pleading for shorter sentences
Sentence length one of top 2 predictors of readable copy
As good as your word
‘Applewood-smoked bacon’ just tastes better
Can you read me now?
21% of U.S. adults have trouble using a street map
Polish your paragraphs
Encourage readership by making them tight
‘By my grandma’
How to identify the passive voice
Six words is the new black
Summarize your story to find your focus
