A good sound bite can help support your points, give your story a human voice, change the pace of the piece and add creativity and color to your copy. Unfortunately, quotations in business communications often sound as if they were manufactured by a computer, not spoken by a human being.

Want to learn to write better sound bites? If so, please join me for PRSA’s Nov. 10 webinar, “Craft Snappy Sound Bites.” In this session, you will learn how to transform your quotations from blah to brilliant.

You’ll learn how to:

• Make quotes crisp, clear and concise, and how to avoid over-quoting, hiccup quotes and an irritating “bumpety-bump” formula that lulls your readers to sleep.
• Peel back your quotes to make them tighter and more interesting.
• Write a colorful, quotable quote and watch it get picked up by the media.
• Write attribution like a pro, and use some simple tricks and rules of thumb that will give your writing polish and authority.
• Find and craft testimonials.

Hope to “see” you there!

Lear about my other webinars.