May 18, 2013

One more phrase to avoid

Enough already with the ‘At XX, we …’ construction

‘Is the juice worth the squeeze?’

Reach readers by thinking like readers

Push the envelope

Get them to open the offer

Trigger happy

USDA’s MyPlate puts its money where your mouth is

Make it about me

Focus news stories on MOI

Better you than me

Want more Twitter followers? Stop talking about yourself

Pull the trigger

Create an environment for your message

Seek higher authority

Move readers to act

Writing That Sells

a one-day workshop for PRSA Learn more

Write a world-class release

Steal these six techniques from Silver Anvil-winning campaigns

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