July 30, 2010

Better you than me

Want more Twitter followers? Stop talking about yourself

Pull the trigger

Create an environment for your message

Seek higher authority

Move readers to act

Writing That Sells

a one-day workshop for PRSA Learn more

Write a world-class release

Steal these six techniques from Silver Anvil-winning campaigns

Lead with the benefits

To increase reader interest, focus on reader’s needs first, then follow up with your organization’s offer

Recession-proof your writing career

Write copy that sells — products, programs, plans and positions

Think Like a Reader toolkit

The Think Like a Reader cheat sheet of formulas and checklists provides you with all the action steps of the Think Like a Reader Toolkit on one piece of paper. Keep the checklist by your computer to use on every piece you write and edit. Our clients tell us that this job aide is one [...]

Learning tools

Get the word out with our toolkits, manuals and handbooks.