One more phrase to avoid
Enough already with the ‘At XX, we …’ construction
‘Is the juice worth the squeeze?’
Reach readers by thinking like readers
Push the envelope
Get them to open the offer
Trigger happy
USDA’s MyPlate puts its money where your mouth is
Make it about me
Focus news stories on MOI
Better you than me
Want more Twitter followers? Stop talking about yourself
Pull the trigger
Create an environment for your message
Seek higher authority
Move readers to act
Writing That Sells
a one-day workshop for PRSA Learn more
Write a world-class release
Steal these six techniques from Silver Anvil-winning campaigns
