May 22, 2013
Posted by Ann on November 22, 2010
Good PR measurement doesn’t just track ad value equivalencies. Instead, it links your efforts to the organization’s key performance indicators, or KPIs.
So track outputs, outtakes and outcomes, says Shonali Burke, ABC, principle of …
Filed under Bottom-line communications, Communication planning, Measurement, Tipsheets · Tagged with Bottom-line communications, Communication planning, Measurement
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