What writers and others say
“In the spirit of Ethan’s neurosis, we made a drywall list of keyboard buttons we would like to see: PLEASE, THANK YOU, FUCK OFF, DIE, OOPS … MY MISTAKE, DO SOMETHING COOL AND SURPRISE ME.”
― Douglas Coupland, author, in Microserfs
“The list is the origin of culture. It’s part of the history of art and literature. What does culture want? To make infinity comprehensible. It also wants to create order.”
— Umberto Eco, renowned Italian author
“The list doesn’t destroy culture; it creates it.… Read the full article
They’re the most shared type of content
From the beginning to the end, our lives are a series of lists. We start as an entry on a short list of baby names and end trying to fill a bucket list of experiences.
Listicles (that’s a portmanteau of list and article) are among the most established, most popular and fastest-growing types of content.… Read the full article
The American Egg Board chooses tipsheets
When Americans bought more plastic and candy eggs and fewer real eggs for Easter 2012, the American Egg Board turned to Edelman to take back Easter.
But Edelman and the Egg Board didn’t send out releases and tweets saying, “Eggs are great.” Instead, they created tipsheets on how to hard-boil, dye, decorate eggs and create dishes for Easter.… Read the full article
Eight thoughts about the length of your listicle
Thank you, David Letterman.
The Top 10 list rules the web — or at least, Buzzfeed. The number of Buzzfeed listicles with the numeral 10 in the headline outranked the next most popular numeral (15) by 142%, according to research by Noah Veltman and Brian Abelson, two Knight-Mozilla fellows. Fiddle around with their addictive “listogram” for details.… Read the full article