June 18, 2013
Posted by Ann on July 26, 2010
Think of your callout as a movie trailer for your story.
Movie trailers give the best stuff away for free to entice moviegoers to buy a ticket. Callouts — aka pull quotes — give the best …
Filed under Display copy, Tipsheets · Tagged with Display copy
Posted by Ann on March 8, 2010
What editors can learn from podcasters
Filed under Display copy, Tipsheets · Tagged with Display copy, Publication planning, Social media writing
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