July 30, 2010

Call me

Reach readers with callouts
Think of your callout as a movie trailer for your story.
Movie trailers give the best stuff away for free to entice moviegoers to buy a ticket. Callouts — aka pull quotes — give the best stuff away for free to entice readers to read your story.
So go ahead: Find the most provocative [...]

Billboard your story

What editors can learn from podcasters