Alliterate a little list
‘A spoonful of alliteration helps the medicine go down’
Examples prove the rule
A pint of ‘for instance’ is worth a gallon of abstraction
Craft Snappy Sound Bites
How to write moving quotes, memorable quips
Paint the schnauzer
Find examples to illustrate your point
As good as your word
‘Applewood-smoked bacon’ just tastes better
Take the (other) Flesch test
Make your copy measurably more interesting
Take me there
Observational stories put readers in the scene
Do sweat the small stuff
Find the telling detail
Communicate, don’t decorate
Creative copy can attract or distract
Model the masters
Make a mentor of your favorite writer
