How much is bad writing costing your organization?
Magazines dominate usage 85% of the time
Print’s best for understanding
Improve your communications with Wylie’s consulting services
Your job is to change behavior, not to report news
Tighten your mission statement
Tips for measuring communication success
Good PR measurement doesn’t just track ad value equivalencies. Instead, it links your efforts to the organization’s key performance indicators, or KPIs.
So track outputs, outtakes and outcomes, says Shonali Burke, ABC, principle of …
Don’t let the mission statement become the mission
Let audience members target themselves