Get expert advice
Improve your communications with Wylie’s consulting services
News flash: You’re not a news bureau
Your job is to change behavior, not to report news
Track outputs, outtakes and outcomes
Tips for measuring communication success
Good PR measurement doesn’t just track ad value equivalencies. Instead, it links your efforts to the organization’s key performance indicators, or KPIs.
So track outputs, outtakes and outcomes, says Shonali Burke, ABC, principle of …
Perform communication triage
Allocate your efforts based on the benefit to the organization
Share, share, share
Purina Cat Chow offers a case study on bringing home the bottom line
