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"Lots of easy-to-apply ideas to help you write more memorable information."

 

— Carrie Stallwitz,
client services manager,
DLR Group

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Recommended Readings

 

Our favorite books on revving up readership

 

 

Make Data Visual

 

Don’t create — don’t even assign — another infographic until you’ve read Edward Tufte’s The Visual Display of Quantitative Information, the text on presenting statistics graphically. Tufte, dubbed “the da Vinci of data,” has produced the classic book on statistical charts, graphs and tables. “A visual Strunk and White.” — The Boston Globe. “Best 100 books of the 20th century.” — amazon.com. A must for every communicator’s library.

 

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Pictures of Verbs

 

Edward Tufte’s latest tome, Visual Explanations, demonstrates how to illustrate change, motion, cause and effect, explanation and narrative. This book shows, among other things, how the space shuttle Challenger disaster could have been avoided with a better presentation of information. Topics include: graphics for decision making and presentations, interface design, narrative and animation, and scientific visualization.

 

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Pictures of Nouns

 

Edward Tufte is also the author of Envisioning Information, which shows design strategies for complex information. Topics include: maps of data and evidence, layering and hierarchy and color and information.

 

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Information Architecture

 

People don’t drive alphabetically. Why, then, are atlases organized that way? This is one of the questions raised by Richard Saul Wurman in Information Architects. Read this book to challenge your assumptions about the way you present information — and to make sure your atlas isn’t arranged from A to Z.

 

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