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"Lots of easy-to-apply ideas to help you write more memorable information."

 

— Carrie Stallwitz,
client services manager,
DLR Group

 

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Looking for a story?

 

Ann Wylie has been interviewed for articles in:

 

The Christian Science Monitor

 

  • "Minding the company lore," by Steven Savides, The Christian Science Monitor, Nov. 12, 2002


Investor's Business Daily

 

  • "How to Make a Newsletter That Gets Read," by Morey Stettner, Investors Business Daily, July 23, 1998, p. A1


Folio: magazine

 

  • "Hed First," by Lorraine Calvacca, Folio:, July 1, 1999
  • "Trouble Getting Organized? Match Structure with Subject," Folio:, Nov. 1, 2002
  • "Make Web Content Readable," Folio:, June 1, 2002
  • "Cliché-Friendly Copy (Really)," Folio:, Jan. 1, 2002
  • "Demographic Trends Can Enrich Your Editorial," Folio:, May 2001
  • "The Art of Quoting: There's a Ring to It," Folio:, April 1, 2001
  • "To Revitalize Your Tired Stories, Reverse Your Approach," Folio:, June 15, 2001


Ragan Report

 

  • "The art of storytelling," Ragan Report, Nov. 3, 2004
  • "On the art of storytelling — with Ann Wylie," Ragan Report, Aug. 6, 2001
  • "Q&A: On writing long stories that people will read, with writing teacher Ann Wylie," Ragan Report, Oct. 06, 1997
  • "PRSA hosts its first webcast," Ragan Report, Aug. 27, 2001
  • "Ann Wylie, principal of Wylie Communications, now offers a free e-mail newsletter," Ragan Report, Aug. 17, 1998


Speechwriter's Newsletter

 

  • "On storytelling: two gurus share tips and tactics," Speechwriter's Newsletter, 2003


Media Relations Insider

 

  • "What Do Reporters Want Now? Pithy, Personalized PDA Pitches," Brian Pitman, Media Relations Insider, 2003


Writing That Works

 

  • "To make a point, tell a story," Writing That Works, Nov. 2003, pg. 3
  • "Write faster, better by using a feature structure," Carolyn Mulford, Writing That Works, July 2002, p. 1
  • "Storytelling is flourishing," Carolyn Mulford, Writing That Works, February 2001
  • "Use your senses to write effective descriptions," Carolyn Mulford, Writing That Works, December 2000
  • "To gain readers, increase rewards, decrease effort," Carolyn Mulford, Writing That Works, July 1997
  • Concrete images add interest, increase comprehension," Carolyn Mulford, Writing That Works, December 1996
  • "Five-step process helps editors serve their two masters," Carolyn Mulford, Writing That Works, January 1996


Editor's Workshop

 

  • "Rev up readership by making staid copy come alive," Editor's Workshop, 1997


Publications Management

 

  • "A message about your CEO letter," Publication Management, July 2003
  • "Freedom through formats," Publication Management, July 2003
  • "Writing That Sizzles — Getting Beyond the Slow Burn," Publication Management, Nov. 1, 2000
  • "The Power of the Internet Is Communication," Publication Management, Nov. 1, 2000


Association Publishing

 

  • "Learn from the Best," Association Publishing, September/October 2001


PR News

 

  • "IABC Releases Manual on Publication Planning," PR News, Aug. 18, 1997


Business Voice

 

  • "Tell me a story: Inject some life into your presentations," Business Voice, January/February 2000


American Management Association International

 

  • "Story Telling: Make Your Point with a Story," American Management Association International, September 1998


Tempus (a Finnish personalities magazine)

 

  • "Give the Readers What They Want," a profile of publication guru Ann Wylie, Tempus, Spring 2001


Dialoog (a Dutch communication magazine)

 

  • "SMART-goals en one-dollar-bills," Dialoog, January/February 2000


communicatie (a Dutch communication magazine)

 

  • "Denk altijd als een lezer," communicatie, January 2000


Inside McMurry

 

  • "Covers That Sell," Inside McMurry

 

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